Enrollment Funnel2024 · Education

Clayton Prep

2.4× tour requests. Drop-off cut from 61% to 28%.

The brief

A strong independent school with weak digital intake. Tour requests plateaued. Attribution was broken.

Our approach

We mapped the family funnel from first search to signed enrollment. Cut every click that cost a tour. Rebuilt the form, moved tracking server-side, and instrumented GA4 to measure what actually mattered.

The result

Tour requests 2.4× in six weeks. Drop-off more than halved. Finally, attribution the marketing team trusts.