Services

A full studio. One team.

Design, development, accessibility, SEO, GEO, AEO, tracking, content systems. End to end.

(03) — What We DoNine disciplines, one system

More than a website.

We design the page, build the system, tune the funnel, strengthen search visibility, and measure the result. One studio, from brand strategy through server-side analytics.

  • 01
    Accessibility Audits
    Page- and system-level audits against WCAG 2.2 AA. Prioritized findings, remediation blueprint, training handoff.
  • 02
    Website Design & Redesign
    Full editorial redesigns for schools, businesses, and public-facing organizations. Modern systems, clear hierarchy, measurable outcomes.
  • 03
    Accessibility Remediation
    We fix what's shipped and install the guardrails so the next release stays clean.
  • 04
    Enrollment & Lead Funnels
    Tour requests, applications, inquiries, bookings. Every step mapped and tuned.
  • 05
    Technical SEO
    Site architecture, semantic structure, schema, metadata systems, Core Web Vitals. The foundation search performance depends on.
  • 06
    Local SEO / GEO Landing
    City and campus-level landing page systems. LocalBusiness schema, Business profiles, internal linking that scales with locations.
  • 07
    AEO / Answer-Engine Content
    Structured, direct-answer content that works in search features, AI overviews, and answer surfaces — not just blue links.
  • 08
    Conversion Tracking
    GA4, server-side tagging, FERPA-aware events. Measure what matters — cleanly, honestly, end-to-end.
  • 09
    CMS & Full-Stack Development
    Sanity, Payload, Next.js, headless integrations with SIS and CRM. Production-grade, accessible front-ends.
(04) — Capabilities

A full stack of capabilities.

Urco builds complete digital infrastructure — design, systems, tracking, search architecture, and content — not just a prettier homepage.

  • Modern websites
    Editorial design. Performance budgets. Production-ready code.
  • Content systems
    CMS that comms and marketing teams can actually run.
  • Lead capture flows
    Forms, spam-handling, integrations to SIS or CRM.
  • Admissions journeys
    Tour → application → enroll. Every step measured and tuned.
  • Business inquiry funnels
    Inquiry forms, booking flows, and quote paths that convert.
  • Analytics & attribution
    GA4, server-side tagging. Events designed, not auto-collected.
  • Technical foundations
    Schema, sitemaps, Core Web Vitals. Search-ready by default.
  • Accessible front-ends
    Semantic HTML, keyboard paths, screen-reader tested.
  • Local SEO architecture
    City-level pages, Business profiles, schema, NAP consistency.
  • GEO landing systems
    Geographic landing systems that scale as you add locations.
  • AEO-ready content
    Answer-first content, structured summaries, direct definitions.
  • Scalable infrastructure
    Vercel, Netlify, headless. Built to grow with you.
● How we work

Four ways to start. One standard of work.

  • Accessibility Audits

    01

    Focused audits that identify usability, accessibility, and structural issues across public-facing school websites.

    Ideal for

    Teams that need clarity before making changes.

    Deliverables
    • WCAG 2.2 AA report
    • Critical-path issue list
    • Remediation estimate
    Start with accessibility audits

  • Remediation Projects

    02

    Targeted fixes for accessibility, UX, and front-end issues on existing websites — without a full rebuild.

    Ideal for

    Schools whose current site mostly works but needs to hold up to audit.

    Deliverables
    • Component-level fixes
    • Documentation package
    • Editor training
    Start with remediation projects

  • Website Rebuilds

    03

    Full redesigns and rebuilds for schools that need stronger structure, better performance, and modern systems.

    Ideal for

    Teams whose current site is holding back trust and conversion.

    Deliverables
    • Design system
    • CMS + content migration
    • Analytics + SEO setup
    Start with website rebuilds

  • Ongoing Optimization

    04

    Continuous support for accessibility, SEO, UX, analytics, and site evolution — a retainer that earns its keep.

    Ideal for

    Schools that need a long-term digital partner, not another vendor.

    Deliverables
    • Monthly roadmap
    • Quarterly audits
    • Named URCO lead
    Start with ongoing optimization