Insights
Notes from the field.
Accessibility, SEO, GEO, AEO, enrollment UX, and the quiet work of building digital systems that hold up.
(07) — Insights
Field notes on the craft.
Compliance6 min
WCAG vs ADA: what school and business websites actually need
March 2026
Compliance5 min
Section 504 and your school homepage
February 2026
Audit9 min
Seven accessibility issues on almost every charter site
January 2026
SEO8 min
Technical SEO is a design problem
December 2025
Local SEO7 min
How local landing pages should be structured
November 2025
GEO9 min
GEO strategy for multi-location brands
October 2025
AEO7 min
AEO: writing for answer engines without losing your voice
September 2025
Strategy6 min
Redesign or remediate? A decision tree
August 2025
Conversion8 min
Why school and business sites lose leads in the apply flow
July 2025
Analytics6 min
How attribution breaks on bad web stacks
June 2025