Search Architecture
A stronger local framework built around how homeowners actually search: pest, scorpion, termite, mosquito, bed bug, commercial.
Pest control · Gilbert, AZ
We don't just
show up.
We respond.
Protecting Arizona homes and businesses. Built on service, focused on protection.
First connected month
34,000+ monthly
impressions
impressions
250+ clicks in
month one
month one
Live rankings · Ahrefs · March → May 2026
Still climbing the call list.
The movement is real and current. Rankings pulled live, not last quarter's screenshots. Fire House is climbing across the Phoenix metro, with new page-one terms and a brand-new Maricopa service-area cluster coming online.
- #6 → #2 “bed bug treatment scottsdale”
- #6 → #2 “scorpion control scottsdale”
- #6 → #4 “pest control gilbert az”
- #7 → #5 “gilbert pest control”
- NEW #1 “scorpion deterrent”
- NEW #2 “termite inspections”
May → June · Clicks 251 → 319 (+27%) 34,334 impressions/mo (first full month) New: Maricopa service-area cluster
Family-owned · Gilbert, AZ Meet the Founders
Built on service.
Focused on protection.
Fire House Pest Control Services is a Gilbert, Arizona pest-control company serving homeowners and businesses across the Phoenix metro.
The goal wasn't simply to redesign a website. It was to strengthen the visibility infrastructure behind the business so more homeowners find Fire House through Google Search, Google Maps, local-service searches, and educational content.
It worked fast: 34,000+ monthly impressions and 250+ clicks in the first connected month. Ranking #1 for terms like “best pest control,” “residential pest control,” and “bed bug removal,” and top-4 for “pest control company near me” and “exterminator near me.”
Eric, Colten & Scorch
The founders. And the mascot · Fire House Pest Control Services
Before the build
A strong brand the search results hadn't caught up to.
- Strong reputation, but search visibility lagged the brand
- Google Business Profile, service pages, and city pages weren't connected
- Limited educational content for informational searches
- Reviews weren't feeding back into local visibility
- Conversion paths for calls and forms weren't optimized
The objective
Preserve existing search equity while building a foundation for long-term growth across Arizona markets.
The response system
What we built for Fire House.
Local Visibility Infrastructure
Connected Google Business Profile, service pages, city pages, internal linking, reviews, and educational resources.
Conversion Improvements
Cleaner pathways for phone calls, contact forms, service requests, and mobile visitors.
Tracking & Measurement
Systems to monitor search performance, user behavior, and lead opportunities.
The site we built
A real, conversion-built website. Live and working.
Not a template. Fire House Pest Control Services's website was designed to turn visitors into booked work. Fast, mobile-first, and built on a search foundation that actually gets found.
Visit firehousepest.com →
On scene
The crew, the trucks, the mascot.
What Fire House handles
Every kind of call.
Pest Control
Keep pests out and your home protected.
Scorpion Control
Specialized treatments for Arizona scorpions.
Termite Treatment
Inspection and treatment to protect the structure.
Mosquito Control
Reclaim the yard through the season.
Bed Bug Treatment
Thorough removal and prevention.
Commercial Pest Control
Solutions tailored for businesses.
Why it matters
Most pest-control websites focus entirely on the homepage.
- Most pest-control sites focus only on the homepage.
- Modern local search runs on pest type, service type, city, emergency need, and educational questions.
- Fire House was built to win all of those paths. Not just the brand name.
The roadmap
Where Fire House goes next.
- Phase 1 Expanded city + service coverage
- Phase 2 Commercial pest-control visibility
- Phase 3 Rodent control expansion
- Phase 4 Review growth
- Phase 5 Continued content development
- Phase 6 Ongoing visibility optimization
About Fire House
Family-owned, locally focused pest control serving residential and commercial clients throughout Gilbert and the Phoenix metro.
- Pest Control
- Scorpion
- Termite
- Mosquito
- Bed Bug
- Commercial
Need a system like this?
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