Business Launch2023 · Business

Hoursmith

Launch site for a service brand. 92 Lighthouse mobile score. 4× lead volume over prior vendor estimate.

The brief

A new service brand entering a crowded category. They needed a site that could rank for answers, not just keywords.

Our approach

Content architecture built around the questions customers actually ask. Structured data for services, FAQs, and locations. Direct-answer copy and summary blocks that read cleanly both to humans and to answer engines.

The result

Ranking on featured snippets within 90 days. Mobile Lighthouse 92. Lead volume 4× the pre-launch estimate.