Identity + Web2024 · Education

Lighthouse Academies

Brand refresh and platform rebuild across 28 schools, 3 states.

The brief

28 schools, 3 states, one network that needed to look and work like one network.

Our approach

New identity system, shared component library, campus-specific content under one governance model. Local SEO infrastructure built in — per-campus schema, Business profiles, and city-level landing structure.

The result

One network, one voice. Each campus ranks for its own city. A CMS the comms team can actually run.