Service · AI SEO
Rank in Google. Get cited by AI.
URCO is an AI SEO agency for local service businesses — technical SEO that wins traditional rankings AND gets you quoted by Google AI Overview, ChatGPT search, and Perplexity. Same foundation, both surfaces. Three URCO clients are already being cited.
Six pillars of an AI SEO build
Technical SEO foundation
Crawlability, indexability, site architecture, internal linking, Core Web Vitals, mobile-first rendering. The non-negotiable base that AI engines and Google both reward.
Entity SEO
Connected Organization + LocalBusiness + Service schema with stable @id references. AI engines build knowledge graphs from these signals — fuzzy entity = no citation.
Local SEO architecture
City × service programmatic page strategy proven on Fire House (132 pages, +1,418% impressions) and Shine Design (4 East Valley cities, +400% impression growth on secondary pages).
Content built for AI extraction
Short factual H2-driven sections, FAQ schema, named-entity-rich copy, citations to authoritative sources. AI Overview pulls direct quotes from this structure.
Programmatic page strategy
Scaling city + service combinations with unique content per page. Same playbook that took Fire House from 0 to 132 ranking pages.
Measurement that matches the modern stack
GSC impressions + clicks, Map Pack ranking via Local Search Grid, AI citation tracking via brand-mention monitoring, conversion attribution via PostHog. So you can prove the lift.
Outcomes from URCO's AI SEO work
Same playbook, different industries. Real Google Search Console + Map Pack + AI Overview data — no adjectives.
Pest Control · Gilbert
Fire House Pest Control
132 pages, +1,418% impressions, Map Pack top-3, 1.2K reviews @ 5.0★. Cited by Google AI Overview as a top Gilbert exterminator.
Mobile Detailing · East Valley
Shine Design Mobile Detailing
Multi-city programmatic. Queen Creek +433%, STV +411%, Mesa +360% impressions.
Auto Service · Phoenix metro
DentWorx Paintless Dent Repair
Lighthouse 99 / 100 / 100 / 100. Map Pack across 5 cities. AI Overview cites by name in "mobile repair services" results.
Charter School · Gilbert
SanTan Charter School
Ongoing SEO + 3K+ failing pages → ~700. Organic search 3.4×, direct 2.2×.
AI SEO — frequently asked
What is AI SEO? +
AI SEO is technical SEO tuned for both Google's traditional algorithm AND Google AI Overview, ChatGPT search, Perplexity, and Bing's Copilot. Same foundation (clean schema, fast site, strong entity signals, programmatic page strategy) — different goal: get cited by AI, not just ranked in blue links.
How is this different from regular SEO? +
Regular SEO optimizes for the SERP — title tag, meta description, link clicks. AI SEO optimizes for the model — entity clarity, schema graph, factual content blocks, citation patterns. Done right, AI SEO improves traditional SEO at the same time. Fire House Pest Control hit +1,418% impressions on regular search while also getting cited by AI Overview.
How long until I see AI SEO results? +
First Google AI Overview citations land 60–120 days post-launch for established businesses. ChatGPT and Perplexity citations follow a 30-day lag from there. Local SEO improvements often show in Google Search Console within 4–6 weeks. AI is a faster-moving feedback loop than traditional rankings.
Do you guarantee AI citations or specific rankings? +
No ethical SEO agency guarantees outcomes. URCO commits to building the underlying signal stack that AI engines and Google both reward. The proof: three live clients currently cited by Google AI Overview (Fire House, DentWorx, Optimal). Same playbook is what we'd run for you.
Is AI SEO expensive? +
AI SEO is included in the Local Growth Engine ($1,750/mo) and Authority Engine ($3,500+/mo) plans — no separate line item. Standalone AI SEO engagements start at $3,500/mo for sites that need only this work. The Free URCO Score audit identifies what you actually need before quoting.
What businesses do you do AI SEO for? +
Service businesses (home services, pest control, mobile detailing, auto services, contractors), schools and charter networks, local operators, and any local business with a defined service area. URCO does not work with national e-commerce, retail SaaS, or businesses without a physical service footprint.
Start with a Free URCO Score
100-point audit covers technical SEO, entity signals, schema, speed, and AI readiness. Delivered in 24 hours. No credit card.