Most "free audits" in local marketing are thinly disguised sales pitches that check one thing. Usually whichever thing the agency happens to sell. And declare an emergency. A real audit does the opposite. It looks at the whole system, tells you honestly where you stand, and hands you a prioritized list whether or not you ever hire the people who ran it.
That is what the URCO Score is built to be. It grades your business across all six layers of visibility at once, because the reason your phone is not ringing is rarely the layer you assume. Here is what it actually checks.
Layer 1. Google visibility
Where do you rank in the map pack and local results today, against the specific competitors winning your market? We look at your Google Business Profile completeness, your categories and signals, your citation consistency, and the searches you should be showing up for but are not.
Layer 2. Website conversion
Traffic is worthless if the site turns it away. We check whether your website loads fast, looks credible in seconds, and guides a visitor to one obvious next step. Or whether it quietly leaks the leads you worked to earn. This is website conversion work.
Layer 3. Reviews & reputation
Reviews influence both your ranking and your close rate. We look at your review volume, your recent velocity, your rating, and how you respond. Because a thin or aging review profile undersells even an excellent business. See our review management approach.
Layer 4. Tracking & attribution
If you cannot see where calls and forms come from, you are optimizing blind. We check whether your conversions are actually being captured and attributed, so every later decision rests on data instead of opinion. This is tracking and analytics.
Layer 5. AI follow-up
Speed to lead decides who wins. We look at how fast. And how reliably. New leads get a response, because a prospect who waits an hour usually books with whoever answered first. This is the job of an AI lead response engine.
Layer 6. Monthly growth
Finally, we look at whether there is a system improving things month over month, or whether your marketing is a set of one-time projects that drift. Growth that compounds needs a rhythm, not a launch.
Why score all six at once
Because the bottleneck is usually somewhere you are not looking. A business pouring money into ads might actually be losing every lead at the website or the follow-up. Scoring all six layers together shows you the real constraint. The one fix that unlocks the most growth. Instead of the one a single-channel report would have sold you. It is honest, it is fast, and it is free. Get yours here.