Local search signals
The signals that decide local rankings. Your city in titles and headings, LocalBusiness schema, consistent name-address-phone, and crawlability.
What it checks
The signals that decide local rankings.
Local SEO isn't one thing. It's a handful of signals working together. The audit reads all of them in one pass.
On-page & technical signals
Whether your site's structure, speed, and service pages are helping you rank. Or quietly holding you back.
Reviews & reputation signals
How your reviews read to both customers and search engines, since reputation now feeds local rankings directly.
Conversion & tracking gaps
Because ranking is worthless if the traffic doesn't convert. Or you can't tell which searches actually call.
Why it's different
Rankings are the start, not the point.
A first-page ranking that doesn't ring the phone is a vanity metric. URCO's audit connects search to the calls and booked work it's supposed to produce.
The SEO audit is one layer of the bigger picture. See the full six-layer URCO Score.
Get Your Free URCO Score →- It scores conversion, not just keywords. Rankings that don't book work are vanity
- It checks review and reputation markup, not only meta tags
- It tells you what to fix first instead of dumping a 40-page PDF on you
- It's genuinely free, takes about two minutes, and comes with no obligation