Conversion Website
A fast Astro site organized around inspections, repairs, installations, residential, commercial, and insurance-restoration decisions.
Roofing contractor · Arizona · Active engagement
Blackstone Roofing Group
A full digital growth system for an Arizona roofing service-area business: new website, local SEO, Google Business Profile support, tracking, CRM, and automation.
Astro WebsiteSEO MigrationService-Area SEOGBP SupportTrackingCRM + Automation
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Active engagement
Verified: Vercel preview build
Pending: custom-domain cutover + live lead test
Arizona ROC #344694
The engagement
A roofing growth system, not just a redesign.
Blackstone Roofing Group is a licensed Arizona roofing contractor serving residential and commercial properties with inspections, repairs, installations, and insurance-restoration work.
URCO's scope is the complete digital growth system: preserve the existing site's search equity, build a stronger conversion website, support the Google Business Profile as a service-area business, measure the calls and leads, and connect intake to the systems the team uses to operate.
The redesigned Astro site is verified in a Vercel preview. The custom-domain cutover and controlled production lead test are still pending, so this page reports delivery milestones—not post-launch performance results.
The site URCO built
A conversion-led roofing site, ready for cutover.
The new experience organizes roofing decisions around the customer: inspect, repair, install, or replace. It pairs real project work with clear calls to action, verified Arizona service pages, structured data, and tracked intake.
Preview status
The redesigned site is working on Vercel. It is not yet the site served by blackstoneroofinggroup.com, so this is delivery proof—not a post-launch performance claim.
Service-area business support
Local relevance without fake locations.
The website supports a service-area Google Business Profile with real service coverage, consistent business data, reviews, service content, and verified city pages—without inventing storefront addresses.
ChandlerFlagstaffGilbertGlendaleMesaParadise ValleyPeoriaPhoenixPrescottQueen CreekSan Tan ValleyScottsdaleSun CitySurpriseTempe
These are the 15 verified featured city routes. They are not presented as the limit of Blackstone's real-world service territory.
Before
- A legacy WordPress site with existing URLs and search equity to preserve
- A broad Arizona service territory that must not rely on fabricated storefront signals
- Multiple roofing services and customer types competing for a clear site hierarchy
- Service-area and city content that needed a controlled, non-duplicative structure
- Tracking and attribution split across old and new implementations
- Lead capture, CRM follow-up, and production handoff that need durable ownership
Objective
Launch a migration-controlled roofing growth system that makes Blackstone easy to find, trust, and contact across verified Arizona markets—while keeping the Google service-area profile, website content, business data, reviews, tracking, and follow-up aligned.
What URCO Built
Service-Area SEO
A controlled city and service architecture built around verified pages, real coverage, internal linking, canonicals, schema, and migration redirects.
GBP Support System
Profile-aligned services, service-area signals, consistent business data, review operations, and content that supports Maps without inventing a public storefront.
Measurement + Operations
Consent-aware analytics, lead attribution, HighLevel capture, and a phased path toward durable CRM and production-system handoff.
Services Highlight
Website + Migration
Astro rebuild with URL preservation and conversion paths.
Local SEO
Service and city architecture for verified Arizona markets.
GBP Support
Service-area profile alignment, content, reviews, and business-data controls.
Tracking
Consent-aware analytics, calls, forms, and attribution.
CRM + Automation
HighLevel capture, follow-up design, and operations handoff planning.
Delivery evidence
What is verified today.
The new Blackstone build has passed preview validation. These are implementation facts, not claims about production-domain rankings or lead volume after launch:
34 static pages
Astro preview build completed and was validated in browser.
15 featured city pages
Verified city routes are separated from broader, unconfirmed service coverage.
Tracking verified
Consent-gated GTM, Meta PageView, and privacy-reduced product analytics work in preview.
Cutover pending
Custom domain and server-confirmed production lead delivery remain launch gates.
Why this work matters
- The Google profile, site, citations, reviews, and service coverage need to tell the same story.
- Verified city pages can support local relevance; they do not automatically define the company's full travel territory.
- Preserving URLs and redirects protects existing search equity during the WordPress-to-Astro cutover.
- Calls and forms only become useful growth data when attribution, consent, ownership, and follow-up are connected.
Engagement roadmap
1
Complete
Legacy crawl, URL inventory, and migration controls
2
Complete
New Astro website and roofing service architecture
3
Complete
Fifteen featured city pages and service-area structure
4
Verified in preview
Consent-aware analytics and PageView tracking
5
In progress
GBP operations, CRM, reviews, and automation alignment
6
Pending launch gate
Custom-domain cutover and controlled end-to-end lead test
BR
About Blackstone Roofing Group
Licensed Arizona roofing contractor serving residential and commercial properties with inspections, repairs, installations, and insurance-restoration work. Arizona ROC #344694.
Roof InspectionsRoof RepairRoof InstallationResidential RoofingCommercial RoofingInsurance Restoration
📞 (602) 536-9363 ◎ blackstoneroofinggroup.com
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