Your site and your Google — running as one system.
Both is the most common URCO entry point. The website and the Google Business Profile are the two surfaces local buyers actually touch. Running them separately is the most common mistake operators make. Both is $697/mo — $97/mo cheaper than buying Site and Profile individually.
Most local operators run their website and GBP as two unrelated tools. That is the gap.
$697
/mo
$97
Saved vs separate
1
Unified report
Conversion checkpoint.
Know what is leaking before you rebuild.
URCO maps visibility, trust, tracking, accessibility, and lead-path gaps so the next move is specific.
01
Why these two together
Search engines and buyers cross-reference the website and the profile constantly. When the two disagree on services, hours, areas, or messaging, both surfaces suffer — and so does the call volume.
- Services on the site = services on the profile
- Categories on the profile align with site copy
- Areas served match across both
- Phone, address, hours match to the character
- Photos and language feel like the same brand
02
Everything in Site
Custom, hosted website with monthly updates, forms, on-page SEO, and accessibility built in.
- 5-7 custom pages
- Hosting + updates
- Booking and contact forms
- Mobile-first, fast, accessible
- Basic on-page SEO
03
Everything in Profile
Hands-on GBP management with weekly posts, photo refreshes, services optimization, Q&A, reviews, and citations.
- Weekly posts and photos
- Services and categories optimization
- Q&A management
- Review support
- Citation cleanup
04
Shared layer that only exists in Both
When URCO runs both surfaces, the work compounds — tracking is unified, reporting is one document, and changes in one place automatically inform the other.
- Single unified monthly visibility report
- Shared call/form tracking
- Cross-surface entity alignment
- One point of contact for both
- Coordinated content (site service pages match GBP services)
05
Who it is for
Local operators ready to stop having two half-built front doors. The pricing makes this the obvious entry for anyone who would have otherwise bought Site OR Profile.
06
When you outgrow Both
When phone volume becomes the bottleneck — leads coming in but not getting followed up fast enough — that is the signal to move into Engine.
Build the system behind the search.
URCO builds websites structured to be found, trusted, measured, and improved.